MBA in Internet Marketing program

In this blog, we will have an in-depth analysis of MBA in Internet Marketing course. This article covers topics such as – course details, eligibility criteria, duration, colleges, admission process, syllabus and career prospects.

MBA in Internet Marketing program is also known by other names such as – MBA in Digital Marketing and E-Commerce, MBA in Digital Marketing and Data Analytics etc.

What is Digital Marketing? What’s the scope associated with this MBA specialization? You will find answers to these questions in the coming paragraphs.

Overview

Name of Course:       

MBA in Internet Marketing

Duration:       

2 years

Eligibility Criteria:     

Graduate Degree

WHAT IS DIGITAL/ Internet MARKETING?

In simple terms, marketing is the action or business of promoting and selling products or services. It involves advertising, market research and planning. Digital Marketing deals with selling and promoting products or services online.

With time, marketing has evolved. Earlier, marketing management primarily revolved around advertising and promotional events.

In today’s Digital World, marketing management has become much more dynamic. Digital Marketing has grabbed everyone’s attention!

Digital Marketing is a very vast field covering various subjects like SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Social Media Optimization, E Commerce, Lead Generation, E Mail Marketing, Data Analytics, Big Data, Web Designing, Graphics Design & Content Marketing.

Digital Marketing deals with marketing products or services using digital technologies. The term digital technologies include the internet, mobile phones, display advertising and other digital medium.

What’s the scope of Digital Marketing in India, you may ask. Missions like Digital India and Make in India are going on at full swing. Internet revolution has caught India by storm! More and more people are active on internet and using internet to purchase goods and services.

E-Commerce websites have also caught India by storm! All these things symbolize one thing – Internet Marketing has got immense scope in India.

In India, it is a relatively new entrant (in the field of marketing). Skilled Digital Marketers are highly valued by employers.

DIGITAL MARKETING COURSE MBA

Let us check out some of the basic details about MBA in Digital Marketing –

MBA IN DIGITAL/INTERNET MARKETING: DETAILS

MBA is a general management program. It focuses on general management subjects. MBA in Digital Marketing is a specialization program. It focuses on the domain of digital marketing.

TYPE OF COURSE

It is a postgraduate level management education program.

DURATION

The academic program is 2 years long.

ELIGIBILITY CRITERIA

Must possess a Bachelor’s Degree (3 or 4 year long course) from a recognized Institute/University.

SYLLABUS

Here are some of the important subjects present in MBA in Digital Marketing academic program –

  • Principles of Management
  • Business Communication
  • Marketing Management
  • Marketing Process
  • Marketing Environment
  • Targeting and Positioning
  • Brand Management
  • Distribution Management
  • Marketing Information systems
  • Consumer Behaviour
  • Marketing Research
  • Basics of Digital Marketing
  • Digital Design and Communication
  • Internet Technologies
  • SEO
  • Social Media Marketing
  • Advertising
  • Data Analytics
  • Data Mining
  • Web Design and Development
  • Content Marketing
  • Affiliate Marketing
  • Website and UI Optimization
  • Lead Generation & E Mail Marketing
  • Mobile Marketing
  • Project Management
  • Business Laws and Ethics
  • Digital Media Laws

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ADMISSION PROCESS

Reputed institutes rely on merit based admission process. Marks scored by students in relevant management entrance tests (CAT, Institute-wise entrance tests etc) are taken into consideration. Deserving candidates are allotted seats after an interview.

In the above mentioned firms, Internet marketing professionals may don the following roles –

SEO Manager/Professional

Project Manager

Digital Business Marketer

Content Marketer/Manager

Digital Marketing Strategist

Digital Marketing Consultant

Social Media Manager

Data Analytics Professional

CAREER PROSPECTS AND JOB OPPORTUNITIES

When it comes to new-age marketing, Internet Marketing stands out from the crowd. Digital Marketers are highly valued by employers. Some of the prime recruiters are –

MNCs

Media houses

Brand Management firms

Advertising Agencies

Market research firms

IT firms

Digital Marketing Agencies

Startups

Advertisements

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